Could it be that we are bombarded with so many ideas these days that one phenomenon that’s been going on for years has only today come to my attention?
ASMR: have you experienced it and, if so, does it work for you?
In case, like me, you haven’t a clue what it is, it stands for a therapeutic exercise called “Autonomous Sensory Meridian Response” and it’s a response to certain focussed sensations, in particular amplified sounds such as tapping a hard surface, the clip of scissors, the hiss of gas on opening a beer bottle, or a human whisper.
Some people don’t get it and the last of the above examples really doesn’t do it for me. I detest noticeable sibilancy – that “sssss” sound the English language makes which normally goes unnoticed by native speakers but becomes exaggerated in recordings and whispers.
I think it was in a history of native Australians that I read of their distrust of English colonists when they heard them speak. They couldn’t understand what they said, of course, so it sounded to their ears like a bunch of snakes. I understood that in many aboriginal tongues, there is no such sound.
Apart from that one, does any of the rest produce “tingles”? And why?
They seem at pains to exclude the likelihood of sexual responses to the stimuli. I’m a bit sceptical about this. The other thing which is likely, I think, is good old nostalgia. When I came across the Soundcloud site, I played around with a bunch of sound clips to make a personal piece of nostalgic sounds. These sounds, some of them rarely heard now and some forgotten, do evoke pleasant memories for me, a kind of tingle, I suppose. I think we all have them, the sounds of waves lapping over pebbles, the noise of children playing, ducks squabbling over breadcrumbs, a light aircraft passing overhead, the sound made by a manual typewriter… Maybe the tingles are the same as when detecting the presence of any ghost.
However, returning to the sexual/non-sexual issue, are we in any doubt as to the intention in this 2019 beer commercial? Nope.