My Twitter feed also informs me about #recordstoreday.
Despite there being just 365 days available, odd folk in strange committees can’t be dissuaded from assigning a special day for everything conceivable under the sun. Or so it seems.
(okay, they redeem themselves a little with the upcoming Star Wars Day, May the 4th.)
By “record store”, I’m assuming they mean so-called “indies”. Indies, we are shaped to think of as the contemporary Davids of commerce, standing in defiance of the chain Goliaths, those Philistines of the high street hell-bent on plundering our hard-earnt, in exchange for inferior services. I’m not so sure…
Of course, I’m no expert in any of this and all I’m about to say is just based on my experience as a shopper over the years, something I can’t say on balance I’ve enjoyed too much. But needs must.
Independent traders (actually, I have been one of these, albeit for a relatively short time in the past). Their priorities are, in order; profit, product, customer. I mean, it would be foolish to enter business if not to make money; independents usually care profoundly about the product they sell (think records or books, two good instances); the customer, well, they can be a bit of a nuisance can’t they, but where else is the money to come from?
Big retailers. Their priorities, in order, look more like; profit, customer, product. Profit first, obviously, but the love of product isn’t anywhere near as evident as the love of profit, so the customer, the source of all profit making sales, naturally comes second.
Not convinced? All I know is the many times I’ve returned goods, for good reasons, I’ve nearly always had a better experience with the big boys than the independents. It’s not that they like you, any more than the indie does. It’s because they’re not precious about the product, and so much so that they’re blind to business being essentially about numbers. The more, the more, the more…..etc.
The customer is always right and the no-quibble guarantee. Maybe a day for such as these.